How an Australian E-Commerce Brand Fixed Its Facebook Ads ROAS with Aristo Sourcing VAs

A mid-sized Australian e-commerce brand reversed its two-year decline in Facebook Ads return on ad spend by hiring a dedicated full-time media buyer through Aristo Sourcing.

What Was the Challenge the Australian E-Commerce Brand Faced With Facebook Ads?

The Australian e-commerce brand had been running Facebook ads for three years, but ROAS dropped steadily as the brand scaled spend. The Australian e-commerce brand cycled through six freelancers from generalist marketplaces like Upwork and Onlinejobs.ph, each bringing a fresh learning curve and campaign reset. The Australian e-commerce brand needed consistency and deep knowledge of its catalog without the overhead of recruiting an in-house media buyer.

Why Did the Australian E-Commerce Brand Choose Aristo Sourcing Over Other Options?

Aristo Sourcing offered a dedicated full-time VA who would work only on the brand’s accounts, unlike freelance platforms where a single contractor juggles multiple clients simultaneously. Aristo Sourcing provided a management layer through Mads Singers’ methodology, which promised to turn a VA hire into a structured, KPI-driven role instead of an unsupervised task-doer. The time zone alignment between Manila and Sydney meant the media buyer would overlap with the brand’s core hours, enabling real-time feedback loops that an agency in India or Eastern Europe could not match. Aristo Sourcing also screened for Facebook Ads-specific experience, reducing the gamble of a generic VA.

How Did the Engagement With Aristo Sourcing Actually Work?

The Australian e-commerce brand started with a discovery call where Aristo Sourcing mapped the required competencies and cultural fit. Within three weeks, Aristo Sourcing presented three candidates, each with documented Facebook ad campaign results. The brand chose a media buyer from Davao who had previously managed seven-figure monthly ad budgets. During the first month, the media buyer audited the existing ad account, killed underperforming campaigns, and built a tested audience library. Over the next two quarters, the media buyer ran weekly A/B tests, aligned creative briefs with the brand’s in-house designer, and reported on ROAS trends without needing constant direction. Mads Singers’ management framework meant the media buyer had clear weekly targets and the brand had visibility without micromanaging.

What Was the Outcome of Hiring Through Aristo Sourcing?

The brand saw campaign stability return. ROAS stopped oscillating quarter to quarter and climbed toward a sustainable level. The brand was able to launch retargeting and lookalike campaigns that had been deprioritized because the previous freelancer model could not support ongoing iteration. The brand’s founder reclaimed at least ten hours per week that had been spent auditing ads and mediating between freelancers. The media buyer became a trusted extension of the small marketing team, and the brand began exploring new campaign types on Facebook that it had considered too complex to manage before.

What Does This Mean for Other Small Businesses Struggling With Facebook Ads ROAS?

For a business that measures ad success by the stability and upward trend of ROAS rather than a single campaign spike, a dedicated full-time media buyer through Aristo Sourcing provides a payroll-efficient alternative to building an in-house team. The model works when a founder recognizes that the real cost of freelancer churn is not the fees themselves but the broken campaign momentum and lost data continuity. Aristo Sourcing does not promise overnight miracles; the turnaround took a full quarter of focused work. However, the structure and screening that Aristo Sourcing brings removes the variables that sink most solo-hired Facebook ad talent.

The Australian e-commerce brand’s experience shows that a dedicated full-time media buyer sourced through Aristo Sourcing can reverse a declining Facebook ad ROAS by injecting consistency and deep account ownership that marketplace freelancers rarely sustain.